Multipart editorial and video feature produced for Bettery / smart Magazine on assignment for K-MB Berlin, on the subject of mobility in urban environments.
„Berlin based journalist Jörg Haas and filmmaker Jens Schwengel met up with locals to draw an intimate and inspiring portrait of Tokyo.“
In a new series on modern functional fashion, Freunde von Freunden and GORE-TEX are talking to people from different fields of the industry regarding their take on the status quo as well as future developments.
For the first episode, FvF joined Jörg on his morning walk to the office through typical Berlin (aka the perfect GORE-TEX ~) weather.
The 770 was originally released back in 1984. For its re-issue in the fall of 2016, New Balance invited Jörg to its factory in Flimby, UK, the home of the 770, to explore and to talk about the project and his experiences.
As one of the first to visit Flimby some ten years ago, Jörg has kept a close relationship with New Balance ever since.
In order to facilitate marketing and PR activities for its partners as well as relevant media channels – digital and print – Consortium releases are accompanied by a comms toolkit. The package includes press text, studio shots as well as concept shots of the products and POS assets for window and/or interior setups.
The 2016 course on „Streetwear“ was hosted by Vigil Abloh, creative advisor to Kanye West and founder of fashion labels PYREX and now Off-White. Jörg was invited to the program to share his experiences and knowledge in the publishing sector. Additionally, Jörg held a one-day Q&A session with students and offered insights into the business of fashion retail, marketing and communications.
Hypebeast Magazine was launched in 2012 as an extension to its fast-paced digital version. With the printed publication, new formats could be explored that would allow for more space to offer in-depth stories with more flexibility in editorial concepts.