For Spring/Summer 2017 we took personal memories, long-lost favorite items, a masterpiece from London and turned them into T-shirt graphics. Our lookbook for this season is inspired by the same memories. We explored the idea of how even the glossiest high-fashion ads fade over the course of time, becoming artifacts themselves bearing witness to cultural change and progress and translated this aesthetic into our own imagery for the collection.
To carry on the very idea of combining progress and tradition, Beinghunted brought together two generations of Berlin counter culture for Carhartt WIP to model iconic vintage pieces from their legendary archive – for the veterans: electronic music legend Fetisch, and skate culture/indie fashion pioneer Dirk Bonn as well as the new generation: Staycore’s very own Mobilegirl and Brussels-via-London transplant BØA.
BEINGHUNTED. developed the concept for the shoot, managed talent buying and production as well as the production of all media assets.
NikeLab asked us to put together a two-day guided tour as an experience for their guests from China to accompany the release of the NikeLab x ACRONYM® AF1 Downtown in Berlin.
The group of influential creatives and photographers consisted of MAEKAN co-founder Alex Maeland, photographers Jennifer Bin and Kuan Zhu and their host Jason Lam from NikeLab Shanghai.
The idea for a printed version of BEINGHUNTED. was originally drafted in 2006. It took 10 years for it to finally happen but – as with life in general – good things come to those who wait. Our first issue is the result of the combined efforts of people from all across the globe: Japan, Malaysia, The Netherlands, Denmark, the US and of course Germany. We met all of them over the last couple of years while either traveling or working on a variety of projects. It just made sense for us to bring everybody together to showcase the ideas and topics being discussed behind the scenes during and outside of our regular projects.
The BEINGHUNTED. look book is the result of a creative collaboration between stylist Shoko Kawaida who runs vintage boutique Townes in Berlin Mitte and photographer/model couple Joanna Krawczyk and Yosuke Kaneshiro.
Based on BEINGHUNTED.’s creative brief, aesthetics from 1960s b/w street scenes to 1980s fashion editorials were re-interpreted and re-fined for a contemporary look.
Multipart editorial and video feature produced for Bettery / smart Magazine on assignment for K-MB Berlin, on the subject of mobility in urban environments.
„Berlin based journalist Jörg Haas and filmmaker Jens Schwengel met up with locals to draw an intimate and inspiring portrait of Tokyo.“
In a new series on modern functional fashion, Freunde von Freunden and GORE-TEX are talking to people from different fields of the industry regarding their take on the status quo as well as future developments.
For the first episode, FvF joined Jörg on his morning walk to the office through typical Berlin (aka the perfect GORE-TEX ~) weather.
The 770 was originally released back in 1984. For its re-issue in the fall of 2016, New Balance invited Jörg to its factory in Flimby, UK, the home of the 770, to explore and to talk about the project and his experiences.
As one of the first to visit Flimby some ten years ago, Jörg has kept a close relationship with New Balance ever since.
In order to facilitate marketing and PR activities for its partners as well as relevant media channels – digital and print – Consortium releases are accompanied by a comms toolkit. The package includes press text, studio shots as well as concept shots of the products and POS assets for window and/or interior setups.
The 2016 course on „Streetwear“ was hosted by Vigil Abloh, creative advisor to Kanye West and founder of fashion labels PYREX and now Off-White. Jörg was invited to the program to share his experiences and knowledge in the publishing sector. Additionally, Jörg held a one-day Q&A session with students and offered insights into the business of fashion retail, marketing and communications.
Hypebeast Magazine was launched in 2012 as an extension to its fast-paced digital version. With the printed publication, new formats could be explored that would allow for more space to offer in-depth stories with more flexibility in editorial concepts.