BEINGHUNTED. created the communication assets for adidas Consortium’s Workshop project in Summer of 2018.
adidas Consortium is the sportswear brand’s top tier sneaker segment, which was founded in 2005. The Consortium network consists of various influential retailers, who are given the opportunity to develop new takes on already existing silhouettes, which are then distributed exclusively via Consortium doors.
In 2017, adidas Consortium first introduced the Workshop program, giving its in-house designers more creative freedom and the opportunity to tell a complete story from the creation of the shoe to the communication assets that accompany the release.
Based on a creative brief provided by the designer of the shoe, BEINGHUNTED. oversaw the production and created all communication assets for the product launch.
The adidas Consortium Workshop pack released in August of 2018.