To activate Gore’s brand partners in the fashion and lifestyle segment, BEINGHUNTED. created an indoor “immersive weather” concept. This interactive photo booth was custom-built for Fall 2018. It was first set up at Kevin In The Woods in Zürich, came to use at the launch of the collaborative capsule between New Balance and nanamica in London, and finally at the Newseum.
To launch its winter-ready GORE-TEX styles in November, the Nürnberg-based streetwear store invited its customers to attend an event with music and drinks. The photo booth was the main attraction of the evening. Attendees were able to try on new GORE-TEX garments and photograph themselves inside one out of three artificial bad weather situations. Through a video projection, which was accompanied with a soundscape and a blast of air, the installation created the illusion of heavy rain, snow or a storm. The photo component allowed the customers to take photos, GIFs and videos inside the installation and sending it directly to their smartphone to share it with their friends.
To further educate the consumer about GORE-TEX product technology, copies of the publication “Six Stories of GORE-TEX Products Vol. 3” were available during the event. Friends & Family of the store additionally received custom co-branded cross body bags.