BEINGHUNTED. / net.work

Highlight event for GORE-TEX® / Norse Projects

2017

W.L. Gore & Associates, Inc. and Norse Projects presented Six Stories of GORE-TEX® Products Vol. 2 at the Summer 2017 Copenhagen Fashion Week. During this highlight event, Norse Projects launched their latest products featuring GORE-TEX® fabric technology.

Together with Norse Projects, W.L. Gore & Associates, Inc. showcased an installation that highlighted the book and incorporated two jackets as well as the brand’s collaboration with adidas. All three products are perfect examples for a modern approach to technical outerwear for the urban environment. In an engaging set-up visitors had the chance to experience an abstract, physical depiction of a climatic context that relates to the GORE-TEX® fabric technology and its uses.

The event coincided with the unveiling of “Layers” – a footwear pack designed in collaboration between Norse Projects and adidas Consortium.

Tasks

– Project Management
– Creative Concept / Creative Direction
– Production
– PR / Media Assets
– Photography & Video-Production

Notes

The first event in a series of showcases centered around the publication “Six Stories of GORE-TEX® Products Vol. 2” drew a diverse crowd of media representatives, industry insiders as well as friends of Norse Projects.