The fall of 1989 is remembered for the first release of the Stüssy World Tour T-shirt. Shawn Stüssy created what would become an enduring concept in graphic T-shirt designs. The idea and execution were simple: juxtapose two cultures from traditionally different worlds – a style device that had been used in art and music.

On the front of the tee, names of cities associated with giants of high-end fashion and glamour are written in a stoic and formal Helvetica type. London, Paris, Los Angeles, New York, Tokyo – these were the cities considered to be the style capitals of the contemporary world.

The back of the shirt was printed with names of boroughs where our kind of culture was actually thriving. Considered dark and underground, these untapped urban areas were about to shake up the world. Scrawled in a hand drawn manuscript, the back of the T-shirt clashed with the front in style, look and meaning. The graffiti, was a shout-out to this band of outsiders - Brooklyn, Bronx, Compton, Santa Ana and Venice - that is reppin' a new vibe, direction and attitude.

This year, Stüssy has reinvented this classic and iconic T-shirt with the World Tour Project. Creators were handpicked and invited to do their rendition of the World Tour T-shirt. Their unique hand writing style and artistic vision were specifically chosen to fit with our ethos and identity.

The first batch of T-shirts will be released in in March; new designs will be cropping up throughout the year. Stay tuned for more special events and collaborations.

"It ain't where ya from, its where ya at……”


- Ghariokwu Lemi -


- Ghariokwu Lemi -


- Eine -


- Eine -


- 123KLan -


- 123Klan -


- Mister Cartoon -


- Mister Cartoon -