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| Converse Product RED. |
| N. Andover, USA Converse joined forces with Product RED to help fight AIDS, Tuberculosis, and Malaria. Product RED is an economic initiative created by Bono of U2 and Bobby Shriver (Chairman of DATA – Debt, AIDS, Trade, Africa ) designed to deliver sustainable flow of private sector money to the Global Fund. The first model in the Converse RED Collection is the Chuck Taylor All Star mudcloth shoe designed with UK designer Giles Deacon. Converse was inspired by Nakunte Diarra, a renowned mudcloth artist and storyteller since the 1950’s who originates from Mali. Bogolanfini, the mud-dyed cloth of the Bamana people of Mali, is a living art form, constantly changing, reflecting new inspirations, while paying homage to the past. Artists use techniques passed down through generations and motifs, which express the individual style and creativity of the artist, are based on well-known geometric patterns. Bogolanfini is an essential part of the Bamana people’s lives, marking major life transitions, marriage, birth, excision and death. The Converse RED mudcloth shoe is an original work of art created to combine fashion and social consciousness to celebrate and preserve African culture and creativity. Sidenote: let's not forget that in order to help we don't always have to get something in return or buy something... You can also always donate directly to the Global Fund To Fight AIDS, Tuberculosis and Malaria.
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 Release Date: March 2006  ConverseRED
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