Levi's Fenom.

Tokyo, Japan Are your jeans made from organically-grown cotton? Dyed with 'real' Japanese or Chinese indigo and hand-loomed on vintage machines? Have they been treated with acids, sandpaper, knives, and paint? Does your pair have multi-colored buttons and rivets? Colored selvedge (other than red)? Are they sanforized, rinse-washed, faded, damaged, crashed, sun-dried, baked, run over by a truck, dipped in oil, or simply raw? We have seen many things done to jeans and it seems that the repertoire of treatments or non-treatments) is sheer endless. Being able to skip the 'wearing-it-in' process of 5 years by buying a semi-distressed pair is a definite plus; putting a product on a shelf which a few years back consumers would not have picked up wearing gloves and using pliers simply ridiculous. When the sleeping jeans giant Levi's woke up some few years back they quickly caught up to the status quo of 'designer' denim. As expected, the company made sure to follow their heritage of quality products by carefully re-issuing key pieces from their back catalogue and vintage collection. Not going too far, not overdoing it, not making fun of the consumers. In Japan Levi's has been working with Fragmentdesign to put out updated versions of classic styles with a little tuning, a few extra details. Practical ones, not just gimmicks or useless alterations. One of the recent styles from Levi's Fenom is called "Disco" and featuers silver seams and crystal details. Ok, that's a bit of gimmickry right there... Too bling for your taste - there is a painted version, also. -- Text: BGHD | Images: © Levi's Fenom, Japan
Unfortunately, the Levi's Fenom line is onlyavailable in Japan. Stay tuned for our Levi's Fenom feature shortly.