Better Gift Shop & the GORE-TEX® Brand for PFW

For Paris Fashion Week SS24, Beinghunted. teamed up with Toronto-based Better Gift Shop and the GORE-TEX brand on an upcycling project. Twenty archival Mammut jackets were reworked by Tokyo embroidery atelier AOI Industry into one-of-one utilitarian pieces — an homage to Virgil Abloh’s 2018 commission, launched with an opening party at the GORE-TEX Showroom.