Beinghunted.
Editorial — 2024

GORE-TEX® — Tokyo Editorial

Client

GORE-TEX® Brand

Year

2024

Role

Creative Direction, Production, Editorial

Location

Tokyo

A Tokyo-set editorial for the GORE-TEX® brand, using the city’s shift between rain, density and quiet residential stretches as the natural environment for the product. Less performance test, more lived observation — how the membrane actually shows up in the rhythm of a day.