Editorial — 2023

Juun.J & GORE-TEX® Campaign for FW23

Client

Juun.J / GORE-TEX® Brand

Year

2023

Role

Production, Editorial

Location

Paris — Seoul

Concept and campaign for Juun.J’s FW23 GORE-TEX capsule. Beinghunted. built a visual universe around one of Seoul’s most intriguing futurist buildings, externalising Juun.J’s design philosophy and meeting the GORE-TEX brand’s utilitarian vocabulary on a shared aesthetic plane.