Beinghunted.
Activation — 2018

Off-White & GORE-TEX® at Paris Fashion Week

Client

Off-White / GORE-TEX® Brand

Year

2018

Role

Production, Activation

Location

Paris

An activation marking Off-White’s first use of GORE-TEX fabrics in its FW18 collection. Beinghunted. devised a Virgil Abloh-designed, co-branded give-away bag handed to guests at the runway show, then tracked the piece as it moved from backstage to street — documented by Adam Katz Sinding and picked up across Vogue, GQ and WWD.