Beinghunted.
Campaign — 2018

adidas Y-3 Kaiwa for SS18

Client

adidas Y-3

Year

2018

Role

Creative Direction, Campaign Production

Location

Berlin

Campaign for the launch of the Y-3 Kaiwa, the sculptural SS18 silhouette from adidas and Yohji Yamamoto. Beinghunted. wrote the brief, directed the project and partnered with Berlin studio Haw-lin services on a photo and video treatment that reads the shoe as architecture — layered structures, shadow and light playing across the upper.