Fast Forward...
Whether you're running or just walking, the Nike+ project is definitely a step into the right direction and gives the sneaker enthusiasts new impulses. Not only does it open up new subjects for discussion – stylistically, and technologically – it will also encourage the younger generations to actually take their sneakers to the streets. Hopefully! So, crossing over into lifestyle would be a great idea! Even if Nike puts the device into retro shoes! As long as it'll make people pull their kicks from their shelves to compete against each other, it's all good. Maybe one day, we'll see people collecting mileage as a task to get that limited edition retro Nike Dunk.

Don't camp out, work out!™

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Launch dates:

* Nike+iPod: late June
* Air Zoom Moire: mid-July - US, UK / mid-September - Germany, France, Spain, Italy, Japan

Links:

* Nike+
* Apple / Nike+



Text: Jörg Haas | Images: © Nike
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