Beinghunted
Surrender
You're going to be selling your own products, but what other brands will you be carrying ?

JL: We've worked a bit with Supreme, we've done some stuff with Head Porter, there's some Medicom stuff, Neighborhood and Acronym.

EC: We carry Neighborhood, Visvim, Headporter, Acronym and any other one-offs collaboration that may come our way.

JL: there's also some collaborations with people. But I'd like to build up as much as our own stuff as possible.

Will Bankhead designs for you, correct ?

JL: Some of it. Will, Ben, Andy and Kazuki is doing a bit. Then me, Earn, Andy from Singapore.

If you could describe or characterise the merchandise sold in SURRENDER how would you do that ?

JL: I think it's a little bit more classic, and a little bit more subtle in that way - what we're doing is to bring a little more of our own feeling of individualism. Especially with t-shirts, what we're doing is a lot more screen printing going back to a more arty way of doing stuff... and more hands-on.
For me it's about being more hands-on with stuff, and a little bit more boutique about it. Because everything's exploded again - like with A Bathing Ape. I mean I still wear and I love Nigo's designs, and I have a great relationship with them, but it's got to a point where it has become so big.

EC: Individualism and Imperfection.